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| 一种面向团体的影响最大化方法 |
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张平1,2, 王黎维3, 彭智勇1,2, 岳昆4, 黄浩1,2
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1.软件工程国家重点实验室(武汉大学), 湖北 武汉 430072;2.武汉大学 计算机学院, 湖北 武汉 430072;3.武汉大学 国际软件学院, 湖北 武汉 430072;4.云南大学 信息工程学院, 云南 昆明 650091
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| 摘要: |
| 影响最大化旨在从给定的社会网络中寻找出一组影响力最大的子集.现有工作大都在假设实体点（个人或博客等）影响关系已知的情况下，关注于分析单个实体点的影响力.然而在一些实际场景中，人们往往更关注区域或人群等这类团体的组合影响力，如户外广告、电视营销、疫情防控等.研究了影响力团体的选择问题：（1）基于团体的关联发现，建立了团体传播模型GIC（group independent cascade）；（2）根据GIC模型，给出了贪心算法CGIM（cascade group influence maximization），搜索最具影响力的top-k团组合.在人工数据和真实数据上，实验验证了该方法的效果和效率. |
| 关键词: 社会网络 影响最大化 关联模型 影响力团体 |
| DOI：10.13328/j.cnki.jos.005120 |
| 分类号: |
| 基金项目:国家自然科学基金（61232002，61502347，61202033，61572376）；中央高校基本科研业务费专项资金（2042015kf00 38） |
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| Group-Based Method for Influence Maximization |
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ZHANG Ping1,2, WANG Li-Wei3, PENG Zhi-Yong1,2, YUE Kun4, HUANG Hao1,2
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1.State Key Laboratory of Software Engineering(Wuhan University), Wuhan 430072, China;2.Computer School, Wuhan University, Wuhan 430072, China;3.International School of Software, Wuhan University, Wuhan 430072, China;4.School of Information Science and Engineering, Yunnan University, Kunming 650091, China
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| Abstract: |
| Influence maximization aims at finding a set of influential individuals (i.e. users, blog etc.) in a social network. Most of the existing work focused on the influence of individuals under the hypothesis that the influence relationship between the individuals is known in advance. Nonetheless, it is often the case that groups (i.e. area, crowd etc.) are only natural targets of initial convincing attempts in many real-world scenarios, such as billboards, television marketing and plague prevention. In this paper, the problem of locating the most influential groups in a network is addressed. (1) Based on the discovery of the group associations, GIC (group independent cascade) model is proposed to simulate the influence propagation process at the group granularity. (2) A greedy algorithm called CGIM (cascade group influence maximization) is introduced to determine the top-k influential groups under GIC model. Experimental results on both synthetic and real datasets verify the effectiveness and efficiency of the presented method. |
| Key words: social network influence maximization association model influential group |
