| 摘要: |
| 微博已经逐渐成为人们获取信息、分享信息的重要社会媒体,深刻影响并改变了信息的传播方式.针对微博信息传播预测问题展开综述.该研究对舆情监控、微博营销、个性化推荐具有重要意义.首先概述微博信息传播过程,通过介绍微博信息传播的定性研究工作,揭示微博信息传播的特点;接着,从以信息为中心、以用户为中心以及以信息和用户为中心这3个角度介绍微博信息传播预测相关研究工作,对应的主要研究任务分别是微博信息流行度预测、用户传播行为预测和微博信息传播路径预测;继而介绍可用于微博信息传播预测研究的公开数据资源;最后,展望微博信息传播预测研究的问题与挑战. |
| 关键词: 微博 信息传播预测 信息流行度 传播行为 信息传播路径 |
| DOI：10.13328/j.cnki.jos.004944 |
| 分类号: |
| 基金项目:国家重点基础研究发展计划(973)(2014CB340503); 国家自然科学基金(61472107, 61202277) |
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| Survey on Predicting Information Propagation in Microblogs |
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LI Yang, CHEN Yi-Heng, LIU Ting
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Research Center for Social Computing and Information Retrieval, School of Computer Science and Technology, Harbin Institute of Technology, Harbin 150001, China
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| Abstract: |
| Microblogs have gradually become popular platforms for users to acquire and share information with the public, which have brought a profound impact on information propagation. This paper presents a survey of predicting information propagation in microblogs. It is important to public opinion monitoring, online marketing and personalized recommendation. The paper first introduces the mechanism of information propagation, and reveals the characteristics of information propagation in microblogs through a brief overview of the qualitative research. Then, representative work is reviewed for the prediction of information propagation from three aspects including information centered prediction, user centered prediction and information-user centered prediction. The three corresponding tasks are predicting the popularity of information, predicting individual spread behaviors and predicting the path of information dissemination respectively. Next, the publicly available data sets for information propagation in microblogs are summarized. Finally, the key challenges are discussed to suggest the future research directions. |
| Key words: microblog prediction of information propagation popularity of information spread behavior path of information dissemination |
