| 摘要: |
| 诸如物理学、行为学、社会学和生物学中许多研究的中心问题是对因果的阐述,即变量或事件之间直接作用关系的阐述.由于人们的日常行为和语言越来越多地映射到互联网上,或者根本就是互联网引起了大量新的行为和语言,致使社会媒体上存在大量的因果问题.与相关关系分析相比,社会媒体上的因果关系分析更加必要和迫切,首先,任何相关性的背后都隐藏着因果关系;其次,相关性分析得到的结论有时是不可靠的甚至是错误的;再次,基于相关性的方法无法用于管理、控制和干预变量或事件.论述了因果关系分析的必要性、重要性和社会媒体上存在的因果问题;综述了目前的因果分析与推断的基本理论、存在的问题和研究现状;通过比较现有因果关系分析的研究思路,预测未来的研究方向和因果分析理论及方法在社会媒体上的应用. |
| 关键词: 因果关系 社会媒体 常识因果 贝叶斯网络 随机对照实验 准实验设计 |
| DOI：10.13328/j.cnki.jos.004724 |
| 分类号: |
| 基金项目:国家自然科学基金(61133012);国家重点基础研究发展计划(973)(2014CB340503);国家青年科学基金(61202277) |
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| Causality and Its Applications in Social Media: A Survey |
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ZHAO Sen-Dong, LIU Ting
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Research Center for Social Computing and Information Retrieval, School of Computer Science and Technology, Harbin Institute of Technology, Harbin 150001, China
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| Abstract: |
| The main objective of many studies in the physical, behavioral, social, and biological sciences is the elucidation of cause-effect relationships among variables or events. Many causality problems, occur when new words and behaviors are mapped from individuals to the Internet or are created by the Internetitself. Causality is hidden behind correlations; conclusion made by correlation analysis is likely to be unreliable or even wrong; and in absence of causality, methods based on correlation is unable to intervene, control and manage. Thus, causal analysis is necessary in social media. This paper first introduces the value, importance, and necessity of causality analysis, followed by causality problems existing in social media. Then, a brief overview of the recent research on causal inference is provided with analysis basic theory, problems and research status. Finally, comparisons among previous studies are made to suggest the future research directions and causality application in social media |
| Key words: causality social media commonsense causality Bayesian network randomized controlled trial quasi-experimental design |
