| 摘要: |
| 通过运用智能Agent技术解决了客户知识获取的问题.建立了基于智能Agent的电子商务知识管理框架,运用买方Agent获取客户知识,卖方Agent检索相匹配的产品信息;还运用ontology对产品和客户进行建模,并构造了基于ontology的产品分类学习算法.最后,通过原型的验证证明智能Agent技术能够有效地获取客户知识,也提高了产品信息检索的精度与速度.研究结果为电子商务环境下的客户知识管理提供了新思路. |
| 关键词: Agent 知识管理 电子商务 ontology |
| DOI： |
| 分类号: |
| 基金项目:Supported by the Natural Science Foundation of Shandong Province of China under Grant No.Y2004G04 (山东省自然科学基金) |
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| Intelligent Agent-Based Knowledge Management in E-Commerce |
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ZHANG Xin,LIU Wei-Long,JIN Fang
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| Abstract: |
| This article addresses the customer knowledge acquisition by using the intelligent Agent technology. This article establishes intelligent Agent based knowledge management framework for electronic commerce, and utilizes buyer Agent as a tool for acquiring customer knowledge, and seller Agent as a tool for retrieving the matched the product information. This paper also constructs models of the product and the customer, and designs a kind of ontology-based product classification learning algorithm. Finally, a proof of prototype is implemented to effectively acquire the customer knowledge through intelligent Agent technology, and also to enhance the product information retrieval precision and speed. This result provides a new approach to customer knowledge management under the electronic commerce environment. |
| Key words: Agent knowledge management e-commerce ontology |
